A newsletter about working in social media.

By Rachel Karten
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“The best weekly social case studies grounded in reality, not obscure marketing terms and theories ”...”
Lia Haberman, ICYMI by Lia Haberman
“Rachel's coverage of the professional social media space is an essential tool for anyone interested in the internet. She shines a light on an often overlooked industry with humor and thoughtful insight! ”...”
Nick Catucci, Embedded
“This is the social media manager’s secret weapon - insightful, witty, and refreshingly real. Rachel blends sharp strategy with a human touch, making every send feel like a pep talk from your smartest, kindest coworker.​”...”
Katie Durko, Katie's Edit